We’ve compiled a list of our favorite tools for running a small business. Every product that we’re affiliated* with below is one that we’ve used for SOWBO along the way.

Tools we love. love. love.

*Some of the tools provided have custom affiliate links, which means that we get a small commission if you decide to use them. In many instances, our affiliation has granted a discount to pass onto you.

Take 20% Off

Looking for a coach to help you grow your VA business? Check out our friend, Abbey Ashley!  

Virtual Assistant Coaching

Trusted Partner Programs

Save $300

Looking for sales training as a small business owner? Check out our friend, Natasha Hemmingway!

Sales Coaching for Business Owners


Looking to advance your marketing career to rainmaker heights? Check out our friend, Veronica Romney!

Coaching for Expert Marketers


Monica Snyder teaches how to build a FB Ad to Lead Magnet Funnel that will Grow Your Email List like clockwork!

Automated Audience


Dama Jue, our go-to Thrive Cart Expert, hosts a FREE masterclass on growing your list & profits with bundles!

Bundle Growth Formula


Looking for help on how to nurture your email list audience into paying clients? Check out our friend, Monica Snyder!

Relationship to Revenue

start for free

Dollar Eighty is an instagram growth strategy formulated by world-leading marketer, Gary Vaynerchuk. This tool makes it easy!

IG Strategy Tool


Looking to turn your Facebook Group Members into Email Subscribers? That's exactly what we do here at SOWBO & we consider this tool to be essential. 

FB Group Assistant

Sign up for Free

Easily plan and share your content! This software will help you to batch and schedule your social media content in advance.

Scheduling Tool

Get 50% Off

Grab this fantastic ai-powered copywriting tool & never suffer from writer’s block again! This is a must for email subject line and content inspo.

Writing Assistant

Sign Up for Free

Create beautifully branded designs from ready-to-use templates! P.S. We use Canva everyday for business. This one is a MUST!

Digital Designs

Get 50% Off

Looking for a beautiful email marketing platform that is easy to use? We switched from MailChimp to FloDesk and absolutely love it!

Email Marketing

Marketing Tools

start for free

Are you looking to outsource your beautiful designs to a trusted print-on-demand service provider? We love Printify for small run swag items or for setting up an auto-fulfillment shop!

Print on Demand

sign up for free

Asana is a web-based project management tool that helps organize, track, and manage tasks. It's another FREE favorite for entrepreneurs!

Project Boards

Sign up for Free

Trello is a list-making application that is great for getting your ideas organized or making a CEO planning dashboard. It's absolutely FREE!

Project Boards

sign up for free

Productivity & project management tool that integrates with EVERYTHING. Use this tool to manage tasks, automate processes, create lead pipelines, and so much more!

Task Management

Sign Up for Free

Try this reliable time tracking tool that plugs in as an extension in your browser. This tool integrates with many other tools and makes time tracking easy!

Toggle Time Tracker


We've been LastPass fans for 5+ years! This tool provides easy & secure password management. Need to share your login with a VA? Use this tool! 

Password Plug-in

Productivity Tools

Get 50% Off

This CRM is designed specifically for coaches to manage packages, clients, billing, & scheduling.

CRM for Coaches

Sign Up for Free

HoneyBook is another popular CRM used to book clients, streamline processes, and stay organized.


Get 50% Off

This CRM helps streamline and automate your business process so that you are organized & stress-free. 


Customer Management Tools

sign up for free

Our favorite payment processing platform, Stripe, connects to many popular entrepreneur software solutions (like the ones listed on this page). It is an easy and powerful tool for business.



Looking for cash rewards on purchases? Capital One provides one of the highest cash returns we've seen. Personal Cards receive 5% Cash Back &  Business Spark Cards receives up to 1.5% Cash Back.

Cash Back Card


Say goodbye to tax stress and hello to your new favorite tool: Ruby Money! This affordable app allows you to easily set aside funds for taxes and retirement each time you get paid. 

Ruby Money

Money Tools

sign up for free

Shopify is the website building platform that we recommend for product sales of all types including Print on Demand. It will sync with Etsy, Amazon, etc.


Sign Up for Free

Enjoying our smooth & fast-loading website? It's a Showit site! Showit is for anyone wanting an easy website builder without compromising beauty, SEO, or mobile responsiveness.


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SiteGround is where we hosted our previous website and we consider it to be the crème de la crème of website hosts for WordPress. You can read our full review on the blog.


Website Tools

try it for free

Truity is the go-to place for FREE personality assessments for you & your team! We've been using it for years & personally love Truity's extended reports for Enneagram, Type Finder, & DISC.



If you’re on the hunt for small business insurance such as General Liability or Errors & Omissions, then we recommend Hiscox.



Thimble is great for on-demand and immediate approval for business insurance. This option is great for startups!


General Tools

*Some of the tools provided have custom affiliate links, which means that we get a small commission if you decide to use them. In many instances, our affiliation has granted a discount to pass onto you.

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