Today we are excited to feature marketing strategist and SOWBO Member Amanda Warfield!
Amanda is the founder of Amanda Warfield, LLC, offering content marketing and launch strategy, as well as copywriting. She is also the host of the “Chasing Simple” podcast and author of the book Chasing Simple Marketing: A Crash Course in Content Marketing for Showing Up, Saving Time, and Growing Your Business. Amanda is dedicated to helping her clients fit marketing into their business—consistently and efficiently—without it taking up all their time and energy. Her solution? Simplifying.
Let’s get to know Amanda and her work. (And look for a free gift from Amanda to you at the end!)
What is the specialty that you offer?
Simplicity-focused content marketing, launch strategy, and copywriting.
What is your “why” as a marketing strategist?
Too often, entrepreneurs get caught up on the content creation hamster wheel. They either get on and can’t stop (so they spend all of their time marketing, and not enough of it moving the needle in their business). OR, they end up in feast or famine mode. Meaning that they spend tons of time marketing, filling their client roster or having a great launch, and then they’re so burnt out that they stop marketing in order to work on other tasks. Soon they realize that their pipeline is empty, and they have to go back to frantic marketing. I’m on a mission to help entrepreneurs simplify their marketing so that they can get off that hamster wheel, and start running a sustainable business.
As a marketing strategist, who is your ideal client?
I absolutely LOVE working with creative educators! As a former teacher, the ability for all of us to learn online feels like a huge gift, and I’m passionate about helping educators simplify their marketing so that they can spend more time educating!
What makes you different from other marketing strategists?
Instead of focusing on best practices, I help my clients and students focus on how they can fit their marketing into their business, without it taking over their business!
Tell us something fun, quirky, or weird that you’d like our readers to know about you?
I’m an outside person, but not an outdoorsy person. Walk around the neighborhood? Love it. Day hike? Absolutely. Backpacking, camping, fishing? Hard pass.
What do you do for fun outside of running your business?
I spend a lot of my free time reading, and daydreaming about my next trip to Disney.
Who inspires you?
Taylor Swift (I’ve been a die-hard fan since Debut, but now as an entrepreneur I’m obsessed with her marketing skills!)
What is your big scary dream?
Becoming the breadwinner in our marriage (and convincing my husband that we should live #VanLife part time. Or move to Disney. It changes each day!)
Is there one person or thing that you attribute your success to?
10000% my husband. He supported me right from the start, even though I had zero business knowledge or skills, and I wasn’t even sure that I believed in myself. When I start to doubt, he’s there to remind me all that I’ve already done. When I need to talk a business problem out, he’s my listening ear. Cheesy? Yes. But he truly has shown me what unconditional support is, and I would not still be in business without that.
What advice do you have for those on their entrepreneur journey?
Overnight success is a myth, and building your business WILL take time. Enjoy the journey instead of trying to rush it.
What book or podcast do you think every business owner should consume? Why is this important to you?
Chasing Simple – because it’s mine 😉 and because we overcomplicate our marketing, and businesses, far too often. Chasing Simple was created to help simplify your business in order to see growth in a sustainable way.
What is one thing you love about SOWBO and being a member of our community?
I love that SOWBO actually feels like a community. It’s not just a place where people come to get something for themselves, but a place where everyone truly supports each other. And that’s as beautiful as it is rare.
Thanks to Amanda for sharing about her business. We love her passion for simplifying marketing for her clients so they can have freedom and flexibility! And, here is Amanda’s gift to you: Waitlist Email Guide. Snag your free copy!
You can get to know Amanda and her work even better at Amanda Warfield.
Would you like to be featured next?
We love showcasing women in business. And, right now is the perfect time to get your name on our line-up! To do so, you’ll want to join SOWBO! Click here to learn more about SOWBO Membership.
