“Finding What Works” with Kate Hejde, website coaching and design expert

Today we are excited to feature Kate Hejde, founder of Dear Kate Brand Strategy and SOWBO member!

Dear Kate Brand Strategy offers brand strategy, website coaching and design, and Showit templates for creative entrepreneurs with something to say. She helps her clients find their dream clients while being able to focus on the work they love. She makes sure her clients’ websites do the selling for them!

Let’s get to know Kate and her work. (Also, look for her free gift to you at the end of this article.)

What is your “why” for offering brand strategy, website coaching, design, and Showit templates?

I get to help business owners fill their calendar with the work they love doing without having to constantly market. I love helping them get back to the freedom and flexibility of the life they pictured when they started their business!

Who is your ideal website coaching and design customer?

I love working with service providers, often in creative industries like photography, wedding planning, or writing but also in industries like real estate, organizing, and coaching. I primarily work with female solopreneurs or women with small teams.

What makes you different from other website coaching and design businesses?

My work focuses on creating messaging and connection with potential buyers. While the aesthetics of your brand are important, we need the language and the messaging too! It all needs to be cohesive and create flow so that it’s easy for those perfect fit clients to find you and get excited to work with you. I help with the full package of website design from the strategy and copywriting, to site design and showing up with SEO.

Tell us something fun, quirky, or weird that you’d like our readers to know about you?

I’m married to my high school sweetheart! We met at 15 when he let me borrow his MP3 player in class.

What do you do for fun outside website coaching, design, and Showit templates?

I’m a mom to three and I love spending time with my family! We love to camp and hang out at our mountain property.

Who inspires you?

My clients and students! I love seeing the work they are doing in the world and watching them get after their dreams. It’s such a joy watching their transformation and seeing them find their unique value within themselves!

What is your big scary dream?

Honestly, it’s just to grow this business! I’ve been on a journey with it and feel so much clarity in what I offer and who I serve that I’m excited to continue on this path! I love being able to be present with my kids, still serve clients, and bring in a paycheck.

What is next for you and the business? 

My Showit template shop is launching (very) soon, and I’m excited to help other entrepreneurs get a website that sells their services for them!

What advice do you have for those on their entrepreneur journey?

I think it’s seeing that while there may be some “best practices” for a lot of aspects of business, that it’s ok (and usually better!) to find what works for you and run with it. Just because it’s different from what other people are doing doesn’t mean it’s bad. I’ve had a lot of times in business (this one and the photography business I’ve had for 12 years) where I’ve tried to do what the experts were saying and realized it just wasn’t the right fit for either my brain or our family. Finding what works with your values and priorities will always be what’s most successful for you!

What book or podcast do you think every business owner should consume? Why is this important to you?

One of my all time favorite books is Big Magic by Elizabeth Gilbert. While it’s not really a business book, I think it’s such a big inspiration for anyone living a creative life.

What is one thing you love about SOWBO and/or being a member of our community?

I love getting to know other women in business and hearing their stories. We can learn so much from each other!!

A sincere thank you to Kate Hejde for sharing about herself and business! We love how she encourages everyone to find what works best for them—in spite of what “experts” might advise. Get to know Kate and her work even better by visiting Dear Kate Brand Strategy. And snag her gift to you, the Dear Kate Website Report Card, which allows you to self-audit your website. 

Would you like to be featured next?

We love showcasing women in business. Right now is the perfect time to get your name on our line-up! To do so, you’ll want to join SOWBO! Click here to learn more about SOWBO Membership.