Who is your ideal customer?  No doubt when you were in the early stages of developing your business you spent a lot of time on your ideal customer profile. Who would benefit most from your product or services? What are their needs? Biggest pain points? What value would you provide them? Is your ideal customer…

You’ve been juggling all the balls as a solopreneur. And, lately, you’ve been wondering if it is time to make your first hire. Here are some questions to help you answer that: Do you feel like work keeps you busy all the time? Are you turning down new projects or clients? Have you put off…

Maybe you’ve seen small boxes on the wall or counter at a local business? Once, phone calls to a customer service line or one of these comment card boxes were the primary way businesses received feedback from customers.  As our online world continues to expand, customer reviews are easier to publish and growing in importance.…

Meet Amber Zaricor! A SOWBO VIP Member and brand designer, Amber is the founder of Copperheart Creative, a Nashville-based collective focusing on brand design for businesses through powerful storytelling.  As a brand designer, Amber combines her expertise and experience with her client’s insights and dreams to build effective brands. Keeping a big-picture focus, Amber and…

Meet Glenneth Reed! A SOWBO Member, Glenneth is the founder of The Visibility Method. She helps small business owners enhance their online marketing with SEO and Google Ads.  Glenneth uses her expertise to advise people who know they need online visibility to attract customers and grow their business but aren’t sure how to get results.…

SOWBO was created out of a need for authentic relationships. As a result, every aspect of our work focuses on building a rich community and deep friendships. When planning, we listen closely to our community of women. Which topics and trainings would be most useful? Help them grow in business? Most importantly, how can we…

Today we are excited to feature SOWBO Member Claudia McDivitt, a business and mindset coach! Claudia is the founder of Claudia McDivitt Coaching. Focusing on business and mindset coaching, she wants to help female entrepreneurs move from a place of negative noise and negative self talk to a place of abundance, confidence, and grace. Ultimately,…

If you want your business to be successful, you must know who your products or services are for. If you’re not sure who you’re selling to, it’s time to identify your customer avatar (commonly referred to as your ideal customer). This representation of your ideal buyer is important for countless reasons. When you know your…

We hear a lot about how community is important to entrepreneurship, but did you know that it is actually vital to the success of your business? Even the strongest, most successful women entrepreneurs have community support.  Maybe you’re like me… you have a ton of girlfriends, but most of them either stay home with the…

We hope to encourage and support you in all the facets of your business. So, today, let’s talk about the legal side. We want you to be protected and know your risks. Aw well as taking steps to prevent long-term legal issues as you start, grow, and run your business.  We’ve done the homework for…