We can agree that customer loyalty flows from good customer service, right? Experts tell us that elements like great communication, easy processes, price transparency, and a positive team environment are the foundation of good customer service. Today, let’s go deeper and talk about how creating memorable experiences ensures customer loyalty to your small business. Memorable…

Today we are excited to feature web design and branding expert Lauren Felter, founder of Felter Unfiltered & SOWBO CAP Member! Felter Unfiltered is a web design and branding agency that also offers amazing branding, design, and website courses specifically for non-designers. Lauren has designed and managed websites and taught design at a major university.…

Is it possible to work less hours and make more money? Business owners usually begin their journey wanting to gain more freedom and flexibility for their lives. They also see the potential to earn life-changing sums of money that could break generational cycles of struggle. The thing I love most about the women business owners…

If your free Facebook Group is dead… then you need to bookmark this article NOW. The facts are that Facebook groups remain relevant and effective to attracting new clients and increasing engagement among existing clients. Groups are a great tool to reach your ideal audience, test new ideas, and gather information before making big decisions.…

Are you feeling overwhelmed? Tired of worrying about money? Desperately searching for the next customer? Do you feel like just walking away from your dreams? We’ve all been there. And, believe me, it’s not a place you want to stay very long. I’ve identified 8 mindset blocks that cause entrepreneurs and business owners to struggle—and…

Who is your ideal customer?  No doubt when you were in the early stages of developing your business you spent a lot of time on your ideal customer profile. Who would benefit most from your product or services? What are their needs? Biggest pain points? What value would you provide them? Is your ideal customer…

Maybe you’ve seen small boxes on the wall or counter at a local business? Once, phone calls to a customer service line or one of these comment card boxes were the primary way businesses received feedback from customers.  As our online world continues to expand, customer reviews are easier to publish and growing in importance.…

You want to craft great messaging, but your plate is overflowing with tasks and to-dos. Owning a business means wearing many hats, but sometimes, the best thing to do is pass a hat to someone else — and we believe copy is a great place to start.  Below you’ll find our greatest tips for hiring…

One.  Two.  Three.  That’s how long you have to convince a potential client that they’ve come to the right place when they land on your site. It seems crazy, but it’s true – the first few seconds a potential client spends interacting with your business will indicate the success of your entire sale. This is…

We are always looking for ways to help you diversify and grow your income, especially avenues that scaffold onto your present business without creating lots of extra work. Let us introduce you to one of these. . . drop shipping! What is Drop Shipping? Drop shipping is a form of ecommerce that re-routes the usual…