SOWBO’s membership gathered this month for a training session with Monica Snyder entitled “Lead Magnets that Covert.” The purpose of this session was to help SOWBO’s entrepreneurs and small business owners build lead magnets that strengthen relationships and generate revenue. Monica Snyder is the founder of Birdsong.co with a proven track record of growing businesses…

Community is the secret to success and here are ten reasons why.

What is your highest performing lead source? That is, which lead sources are the easiest for you to close or have the highest closing ratio? Did “referrals” come to mind? Yes, referrals tend to be the highest performing lead source because the vetting has already been done for you—usually by a previous client or vendor.…

If your free Facebook Group is dead… then you need to bookmark this article NOW. The facts are that Facebook groups remain relevant and effective to attracting new clients and increasing engagement among existing clients. Groups are a great tool to reach your ideal audience, test new ideas, and gather information before making big decisions.…

2022 is still in its early weeks, and there is no time like NOW to focus on goal setting for your business. First, this about last year. What were your goals?  Did you meet them? If not, what were the barriers? How about your long-range and short-term goals for this year?  A great next step…

Who is your ideal customer?  No doubt when you were in the early stages of developing your business you spent a lot of time on your ideal customer profile. Who would benefit most from your product or services? What are their needs? Biggest pain points? What value would you provide them? Is your ideal customer…

Maybe you’ve seen small boxes on the wall or counter at a local business? Once, phone calls to a customer service line or one of these comment card boxes were the primary way businesses received feedback from customers.  As our online world continues to expand, customer reviews are easier to publish and growing in importance.…

You want to craft great messaging, but your plate is overflowing with tasks and to-dos. Owning a business means wearing many hats, but sometimes, the best thing to do is pass a hat to someone else — and we believe copy is a great place to start.  Below you’ll find our greatest tips for hiring…

One.  Two.  Three.  That’s how long you have to convince a potential client that they’ve come to the right place when they land on your site. It seems crazy, but it’s true – the first few seconds a potential client spends interacting with your business will indicate the success of your entire sale. This is…

If you want your business to be successful, you must know who your products or services are for. If you’re not sure who you’re selling to, it’s time to identify your customer avatar (commonly referred to as your ideal customer). This representation of your ideal buyer is important for countless reasons. When you know your…