Recommended reading for every woman in business. 

If you want your business to be successful, you must know who your products or services are for. If you’re not sure who you’re selling to, it’s time to identify your customer avatar (commonly referred to as your ideal customer). This representation of your ideal buyer is important for countless reasons. When you know your…

Whether you are heading out for business or vacation (or SOWBO’s upcoming Passive Income Mastermind in downtown Nashville), time away from the office always gives you a fresh perspective on your work. And, a bit of pre-planning makes your trip more enjoyable and your transition back to work a little easier. Here are seven essentials…

We have some exciting news! The red ribbon has been cut and SOWBO’s Encourage Her Etsy shop is officially open for business!  Amanda, our founder, wanted to encourage her coaching clients and entrepreneur friends with gifts and products designed just for them, and we want you to have that option too! So, we have filled…

We hear a lot about how community is important to entrepreneurship, but did you know that it is actually vital to the success of your business? Even the strongest, most successful women entrepreneurs have community support.  Maybe you’re like me… you have a ton of girlfriends, but most of them either stay home with the…

Experts tell us that breakfast, wide-leg jeans, driving gloves, and the color yellow are all trending in 2021. While you work through those (driving gloves?), let the SOWBO team get you up to speed on the Hot Business Tools for 2021! Y’all already know that to do any job well you need the right tools;…

Heading out for a business trip? For the busy mom who is also a business owner, successful business travel takes a bit of pre-planning and creativity—two things at which you are already an expert! Nobody can replace mom, but thinking through what you need to do before you go, while you are gone, and when…

We hope to encourage and support you in all the facets of your business. So, today, let’s talk about the legal side. We want you to be protected and know your risks. Aw well as taking steps to prevent long-term legal issues as you start, grow, and run your business.  We’ve done the homework for…

We all started our businesses for a variety of reasons, right? To use our gifts and talents, to do something we love, to be our own boss, to step out of the daily grind, and to make the world a better place. If there wasn’t a financial goal, however, we would be content to offer…

We are always looking for ways to help you diversify and grow your income, especially avenues that scaffold onto your present business without creating lots of extra work. Let us introduce you to one of these. . . drop shipping! What is Drop Shipping? Drop shipping is a form of ecommerce that re-routes the usual…

Ready to start your own business? Great! We’ve helped countless people launch new brands and business ideas, and we’ve learned a lot along the way. Before you roll out the red carpet to your new venture, here are our top ten tips to keep in mind.  #1: Don’t start a business to work less.  Starting…