Meet Amber Zaricor! A SOWBO VIP Member and brand designer, Amber is the founder of Copperheart Creative, a Nashville-based collective focusing on brand design for businesses through powerful storytelling.  As a brand designer, Amber combines her expertise and experience with her client’s insights and dreams to build effective brands. Keeping a big-picture focus, Amber and…

Meet Glenneth Reed! A SOWBO VIP Member, Glenneth is the founder of The Visibility Method. She helps small business owners enhance their online marketing with SEO and Google Ads.  Glenneth uses her expertise to advise people who know they need online visibility to attract customers and grow their business but aren’t sure how to get…

SOWBO was created out of a need for authentic relationships. As a result, every aspect of our work focuses on building a rich community and deep friendships. When planning, we listen closely to our community of women. Which topics and trainings would be most useful? Help them grow in business? Most importantly, how can we…

Today we are excited to feature SOWBO VIP Member Claudia McDivitt, a business and mindset coach! Claudia is the founder of Claudia McDivitt Coaching. Focusing on business and mindset coaching, she wants to help female entrepreneurs move from a place of negative noise and negative self talk to a place of abundance, confidence, and grace.…

If you want your business to be successful, you must know who your products or services are for. If you’re not sure who you’re selling to, it’s time to identify your customer avatar (commonly referred to as your ideal customer). This representation of your ideal buyer is important for countless reasons. When you know your…

We hear a lot about how community is important to entrepreneurship, but did you know that it is actually vital to the success of your business? Even the strongest, most successful women entrepreneurs have community support.  Maybe you’re like me… you have a ton of girlfriends, but most of them either stay home with the…

We hope to encourage and support you in all the facets of your business. So, today, let’s talk about the legal side. We want you to be protected, know your risks, and prevent long-term legal issues as you start, grow, and run your business.  We’ve done the homework for you! These essential legal templates, created…

Thinking of starting a new business? Our advice: grab a posterboard or setup your RocketBook Beacons on your whiteboard. (Really, any sheet of paper that can be divided into four quadrants will do.) A SWOT analysis is your next project – and probably, your best friend when it comes to the success of your business. …

When is a good time to hire a business coach? To be honest, there isn’t a “bad time” to hire a business coach – a coach always helps with growth, clarity, stressers, accountability, and revenue. However, there are seasons where a hiring a coach is a MUST. Let’s take your small business-owner pulse to see…

Your ideal customer is NOT going to respond to your pitchy DM.  If your DM begins with a pitch about you… then you’ve missed the entire point of sales. Sending DMs to old friends or potential clients that start with “How are you? Are you interested in buying my stuff?…” That’s NOT okay. It’s time you…