Recommended reading for every woman in business. 

If your free Facebook Group is dead… then you need to bookmark this article NOW. The facts are that Facebook groups remain relevant and effective to attracting new clients and increasing engagement among existing clients. Groups are a great tool to reach your ideal audience, test new ideas, and gather information before making big decisions.…

Meet Erika Millard! A SOWBO Member, Erika is the founder of Erika Millard Bookkeeping, specializing in bookkeeping coaching for female entrepreneurs. Erika teaches her clients how to manage their own bookkeeping so that they don’t have to spend time and money hiring an outside accountant. By offering resources and answering questions, Erika ensures that her…

Are you feeling overwhelmed? Tired of worrying about money? Desperately searching for the next customer? Do you feel like just walking away from your dreams? We’ve all been there. And, believe me, it’s not a place you want to stay very long. I’ve identified 8 mindset blocks that cause entrepreneurs and business owners to struggle—and…

Meet Shannon LeBlanc! A SOWBO VIP Member, Shannon is the founder of Lifestyle by LeBlanc, a Nashville-based company focused on personal brand photography (AND Disney vacation planning). Inspired by her own need for a brand photographer, Shannon started her business in 2015. She walks with her clients every step of the way—from planning to the…

2022 is still in its early weeks, and there is no time like NOW to focus on goal setting for your business. First, this about last year. What were your goals?  Did you meet them? If not, what were the barriers? How about your long-range and short-term goals for this year?  A great next step…

Who is your ideal customer?  No doubt when you were in the early stages of developing your business you spent a lot of time on your ideal customer profile. Who would benefit most from your product or services? What are their needs? Biggest pain points? What value would you provide them? Is your ideal customer…

You’ve been juggling all the balls as a solopreneur. And, lately, you’ve been wondering if it is time to make your first hire. Here are some questions to help you answer that: Do you feel like work keeps you busy all the time? Are you turning down new projects or clients? Have you put off…

Meet Amber Zaricor! A SOWBO VIP Member and brand designer, Amber is the founder of Copperheart Creative, a Nashville-based collective focusing on brand design for businesses through powerful storytelling.  As a brand designer, Amber combines her expertise and experience with her client’s insights and dreams to build effective brands. Keeping a big-picture focus, Amber and…

Meet Glenneth Reed! A SOWBO Member, Glenneth is the founder of The Visibility Method. She helps small business owners enhance their online marketing with SEO and Google Ads.  Glenneth uses her expertise to advise people who know they need online visibility to attract customers and grow their business but aren’t sure how to get results.…

SOWBO was created out of a need for authentic relationships. As a result, every aspect of our work focuses on building a rich community and deep friendships. When planning, we listen closely to our community of women. Which topics and trainings would be most useful? Help them grow in business? Most importantly, how can we…